Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
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Good example of what I’m trying to describe here: Many “niche” customers “aren’t really looking for a platform specific to them.” https://twitter.com/jessica_b365/status/1216909765504196613?s=21 …https://twitter.com/Jessica_B365/status/1216909765504196613 …
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Yes, sometimes, I want a product/service that’s specific to me (“lawyers who specialize in SaaS”) But a lot of the software we use every day is “niche agnostic:” - project management - video editing - accounting - payments - calendar - email
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Yes it’s a good approach. I’m a fan of it. But, there’s the risk of getting stuck in positioning as “the (product/service) for (industry/niche)”. Growing out of that is kind of hard.
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That’s exactly what I’m saying. (Having a “general product” that can serve different niche markets)
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In my experience with service business (SEO shop) back in a day – rare customers that find you as a niche service will be easier to sell and will likely to stay longer with you (LTV)
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Yes. But I’m wondering if the overall volume is there for most product categories (aside, maybe, from the big ones like “web hosting”). Even in web hosting, the “general purpose” builders (like Squarespace, Webflow, etc) all started small, but targeted many niches.
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We made a recent switch to broader positioning that opened us up to a broader audience and that switch has served us well thus far.
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Nice! Is this for Cardsetter?
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General tool with specific marketing is the better route. Eg. coffee shop email marketing examples, how x coffee shop grew their email list by 10k subscribers, etc. You might still get lucky and pick up some of the general traffic, but can build a niche business on the way.
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I'll start off with: It depends. But you can have more general positioning but then have really targeted marketing (target long tail niches with landing pages, targeted ads, etc.).
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Example from @mondaydot... We help you management projects (general). Targeted marketing: "Here's how real estate agents use http://Monday.com to manage deals."
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Wydaje się, że ładowanie zajmuje dużo czasu.
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