Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
Yeah. I wonder how much of ConvertKit's revenue comes directly from SEO.
Most of their revenue is from affiliates I believe.
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Also true. But just because they haven't (AFAIK) actively invest in SEO doesn't mean it wouldn't be a very good acquisition channel or that they should go after a head term like "email marketing" hard at the expense of others should they decide to.
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I bet
@nathanbarry would happily fill is in though :-)
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I’d have to see the data.