Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
Results may vary by industry and product category, but I’m still unsure if this trend fits most “niche” keywords.
I know the SEO industry loves the long tail, but…. I’m still skeptical.
I’d have to see the data.
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Partially SEO (haven’t really looked into it) but a lot that I’ve seen is those communities share a lot with each other and those niche companies get mentioned a ton
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There's also the question of how much of an effort it will be to rank for a head term like "email marketing". ConvertKit (eg) could maybe rank for it now. But they'd be better off focusing on "email marketing software" and then to the longer tail IMO. Higher leverage IMO.
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Yeah. I wonder how much of ConvertKit's revenue comes directly from SEO.
Most of their revenue is from affiliates I believe. - Pokaż odpowiedzi
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
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