Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
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I actually don’t think so. Having worked in SEO for a long time, it helps to rank for head terms like “website builder” from a branding perspective but from an actual business/conversion perspective I’d rather rank for lower volume but higher intent keywords.
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Results may vary by industry and product category, but I’m still unsure if this trend fits most “niche” keywords. I know the SEO industry loves the long tail, but…. I’m still skeptical.
I’d have to see the data. - Pokaż odpowiedzi
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