Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
What % (or $) of “email marketing for bloggers” or “email marketing for creators” do you think actually convert? My guess is it’s low. “SEO for…” might be another exception.
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There are tons of niche-specific website builders (sites for therapists, sites for vets, for lawyers, etc) that do really well
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Are you sure they're benefitting primarily from those longtail keywords? Or... is Squarespace vacuuming up the lion's share of "website for therapists" business from general keywords? Do you see what I'm saying? There's a bit of survivorship bias with longtail keywords it seems
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Prob higher than just “email marketing” because that’s such a broad term and the intent is pretty obfuscated/unclear.
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My experience has shown that there's a high need for answers to those kinds of queries but searchers want it done for them.
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I'm not even talking about answering questions. I'm talking about transactional queries that aren't just 1-2 words. Even 3-4-5 words in a query can be "long tail" technically, but are very transactional.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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