Another challenge with "niche" positioning in B2B: When a coffee shop owner searches for email marketing, are they searching for "email marketing for coffee shops" or are they just searching for "email marketing"? It seems the general search term is more likely.
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There are exceptions. For example, many Shopify store owners likely include "for shopify stores" in their search queries ("email marketing for shopify stores").
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My point is more about positioning than search volume. I’m wondering if it’s better to start a company with “general” positioning (Squarespace, Webflow) and then target longtail (niches) with landing pages. (As opposed to structuring your whole company around a niche vertical)
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Good example of what I’m trying to describe here: Many “niche” customers “aren’t really looking for a platform specific to them.” https://twitter.com/jessica_b365/status/1216909765504196613?s=21 …https://twitter.com/Jessica_B365/status/1216909765504196613 …
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Yes, sometimes, I want a product/service that’s specific to me (“lawyers who specialize in SaaS”) But a lot of the software we use every day is “niche agnostic:” - project management - video editing - accounting - payments - calendar - email
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Not what I see at Credo. Lots of “SEO for (business type/vertical)” queries. And those convert best too. See ConvertKit’s tight “for creators” but started as “for bloggers”
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What % (or $) of “email marketing for bloggers” or “email marketing for creators” do you think actually convert? My guess is it’s low. “SEO for…” might be another exception.
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I have to disagree here. I think they might start off with the general query but once they discover there exists a solution tailored to their niche they will prefer that solution over a generic solution.
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Does this really happen in practice? (I could be wrong) What I see in practice: 1. Searches for “email mairketing” 2. Clicks on top 1-3 results 3. Makes a decision based on those
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Wydaje się, że ładowanie zajmuje dużo czasu.
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