Most customers aren't buying products/services with respect to the niche they belong to. They just have a job they want done ("graphic design," "email marketing," "custom form builder"). Folks who are building too much positioning around a niche will miss out on those queries.
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There are exceptions. For example, many Shopify store owners likely include "for shopify stores" in their search queries ("email marketing for shopify stores").
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My point is more about positioning than search volume. I’m wondering if it’s better to start a company with “general” positioning (Squarespace, Webflow) and then target longtail (niches) with landing pages. (As opposed to structuring your whole company around a niche vertical)
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Good example of what I’m trying to describe here: Many “niche” customers “aren’t really looking for a platform specific to them.” https://twitter.com/jessica_b365/status/1216909765504196613?s=21 …https://twitter.com/Jessica_B365/status/1216909765504196613 …
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Yes, sometimes, I want a product/service that’s specific to me (“lawyers who specialize in SaaS”) But a lot of the software we use every day is “niche agnostic:” - project management - video editing - accounting - payments - calendar - email
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It’s harder to compete on those generic terms on SEO at least.
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I wouldn't position a product based on search volume

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How would u get to your niche market beyond SEO?
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There other thing is that buyers aren't always as nuanced or educated enough to know what to search for anyway; which can be good or bad depending on whether they'd be qualified or not.
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I feel like the research would start there, but depending on the solution they’re looking for, they’ll move on to more bottom-of-funnel queries for their vertical.

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Practically, I don’t see this happening. (I could be wrong) What I see in practice: 1. Searches for “email mairketing” 2. Picks top 1-3 results 3. Makes a decision based on those
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Wydaje się, że ładowanie zajmuje dużo czasu.
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