Strategy, product, sales and marketing all matters, but only if you’re in the right market.
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Obligatory
@shl quote: "It doesn't matter how awesome your product is; the market you're in will determine most of your growth."Pokaż ten wątek -
I’m beating this drum because I hear too many startup retroactives where the founder will say: “We won because we had a great product.” “We won because we solved a specific problem for a specific niche.” “We won because we had an incredible team.” Yes, but...
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It’s the *market you’re in* that will determines how big (and how fast) you’ll grow. The market matters. It’s the primary multiplier. If your market is a zero, all your other efforts (no matter how good they are!) will net out to zero.
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One thing marketers, salespeople, devs, designers, and founders probably don’t want to hear: When demand is really strong, you don’t even need to be that good! Lots of “ok” businesses survive (and thrive) in captive markets.
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Like a surfer, you look for rising tides.
For example: the breakfast cereal market will reach $40 billion in 2023.
“But the cereal market is too entrenched!”
What if we combine it with all the demand for gluten-free foods?
My guess? GF cereal is
https://twitter.com/nickbona/status/1206805164012851200 …Pokaż ten wątek
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I see a long blog post about this coming somewhere in the near future haha
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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This is very true. Where it gets blurry is when the creation of a product seems to spark a market that didn't exist before.
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Does it spark a market, in the sense that it was created, or did the product just stumble into an existing need no one had covered yet?
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This talk summarized it well. You need to ride the Zeitgeist: https://youtu.be/uztjCqIgzsI
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this was great, thanks.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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