I think "customer demand" is way less sophisticated than we think it is. The base impulse seems quite simplistic. Almost as if a prehistoric human was speaking: "Want iPhone because friends have one." "Want PDF report to make boss happy." "Want chocolate because sad."
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As the person who created the thing on the left... The job story does not describe demand. It describes an interaction with a product As justin said, demand for a product is often very simple That outcome statement and job to be done statement stuff is garbage & waste of time
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Thanks for clarifying, Alan! Agree, my job story reply is a bit irrelevant to Justin's illumination on the simplicity of demand. I was attempting to allude to the following triggers of the demand.
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