I think "customer demand" is way less sophisticated than we think it is. The base impulse seems quite simplistic. Almost as if a prehistoric human was speaking: "Want iPhone because friends have one." "Want PDF report to make boss happy." "Want chocolate because sad."
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The question becomes: how do you measure what/why something changes our feelings? Surveys don't work. Facial tracking can achieve some insights.. but none of it captures both 'why' + 'what'. We do it with forecasting tech and the results have been low-key jaw dropping.
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Why the hell does any of that matter? There’s only one thing that matters: did they buy (adopt) the thing or not?
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@philbarden 's Decoded Emotional + Rational --> All decision making is emotional. Think instead about Explicit and Implicit Goals -
All behaviour is goal- motivated. Emotions (arousal+valence) play an indirect role, as feedback. We experience emotion whenever the likelihood of goal achievement changes. DM me for a paper on this if you’d like.
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