It's hard to compete with momentum. You could: A) Offer potential customers a laundry list of features they've never searched for. Or, you can: B) Give them what they're looking for.
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What are some ways to identify what people are looking for? The best way is to already be heavily involved in an industry, group, or product category. You'll notice what solutions people are looking for because you're in the same office.
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Look for evidence of people switching (and why they switch): https://twitter.com/search?q=I%20just%20switched%20to%20mailchimp&src=typed_query …
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Other places to look: Are they searching for answers on Google? Are they asking for recommendations in Slack? Are they sharing hacks and workarounds in private groups? Are they hiring contractors and employees to get the task done?
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It's easier to convince somebody to switch to something similar to what they're already paying for than convincing them they need you in the first place.
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Great way to put it!
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Wydaje się, że ładowanie zajmuje dużo czasu.
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building
The best kind of marketing: targeting folks who are actively looking for a solution.
The worst kind of marketing: convincing people who are standing still. Trying to pull the customer over to your side.