"SaaS companies" might be growing fast as a segment (meaning: there are more this year than last year), but that's only relevant if we know how they're spending their money.
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If you’re interested in building remote tools, I wouldn’t be asking “how many remote workers are there?” Instead, I’d ask: “how much was spent on remote tools in 2019? What types of tools were people spending money on? How many tools does a team use? Who makes those choices?”
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Even if there is a small market that wants your product they also have to be willing to pay more than your cost of acquiring them as customers. That cost tends to get high if you have to market to a large group of people to sell to a tiny a fraction of them.
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Is that true? In an existing category, you have to spend way less time, energy, and money educating the customer. More competition doesn’t always increase CAC, does it?
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Wydaje się, że ładowanie zajmuje dużo czasu.
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building
"There are 1.4 million potential customers in this market."
"Last year, 1.4 million real estate agents spent a collective $131 million on digital signature software."
potentially good markets.