I think folks misunderstand me when I say: "pick your market first."
"Market" = "A group I'd like to sell to."
"Market" = "A category where people are currently spending $."
Example:
"The global diamond market is currently $82 billion USD."
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Too often, entrepreneurs underestimate the power of inertia. If a group of people is not already paying to solve a problem, it’s highly unlikely they’ll change. You, likely, don’t have the energy, time, or resources to get a group who’s not spending to start spending.
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Don’t focus on finding a niche containing a certain number of people. What matters more is “there’s this many people spending X on Y.” Look for product categories with demonstrated demand, not crowds of people that might want something you have for sale.
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The fallacy goes like this; “There are a million of people in this group. Surely 1% will want what I have for sale.” But, it’s completely possible to have access to a large group where nobody wants what you have for sale.
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If you’re interested in building remote tools, I wouldn’t be asking “how many remote workers are there?” Instead, I’d ask: “how much was spent on remote tools in 2019? What types of tools were people spending money on? How many tools does a team use? Who makes those choices?”
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There are tested processes for finding expensive problems that are not solved well. Two I know of: * Sales safari (by
@amyhoy) * Evaporating cloud (https://en.wikipedia.org/wiki/Evaporating_Cloud …)Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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building
potentially good markets.