If folks aren’t already buying what you’re thinking of selling, don’t start that business!
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There should be be evidence that folks are already spending money in the space you’re thinking of entering. Before AirBnB, folks paid money to stay at hotels, B&Bs, cottages, vacation homes, and hostels. Annually, people spend $570 BILLION on travel accommodation.
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W odpowiedzi do @mijustin
You can cast that net as widely as you want to justify yourself though. With Lyft, people spent billions on taxis but that was no validation people wanted rides in a Honda Civic. I'd similarly say people spending money in hotels is no proof that people wanted to sleep in homes.
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W odpowiedzi do @evangoldin
I think you’re missing it. There was lots of evidence that people were already paying for rides (taxis). People lining up for taxis after last call at the bar is almost enough evidence in itself! There’s visible demand for something better.
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W odpowiedzi do @mijustin
But my point is that if you can just stretch the definition to a pretty wide one, it’s always easy to justify. E.g. people spending money on tacos everywhere could justify me opening a taco stand featuring dirt-flavored tacos. Lots of evidence people wanted tacos!
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Obviously, discernment and instincts are at play here.
Plus: the product has to be good! 
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