If folks aren’t already buying what you’re thinking of selling, don’t start that business!
I think you’re missing it. There was lots of evidence that people were already paying for rides (taxis). People lining up for taxis after last call at the bar is almost enough evidence in itself! There’s visible demand for something better.
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But my point is that if you can just stretch the definition to a pretty wide one, it’s always easy to justify. E.g. people spending money on tacos everywhere could justify me opening a taco stand featuring dirt-flavored tacos. Lots of evidence people wanted tacos!
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Obviously, discernment and instincts are at play here. Plus: the product has to be good!
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