We often use data to make decisions. But often, we're using "bad data."
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For example, lots of media companies switched their media strategy to Facebook Video because "the data" told them they were getting lots of engagement there. But, it turns out, Facebook was inflating video metrics by up to "150 to 900 percent."
https://www.theverge.com/2018/10/17/17989712/facebook-inaccurate-video-metrics-inflation-lawsuit …2 odpowiedzi 2 podane dalej 19 polubionychPokaż ten wątek -
"Email newsletters aren't effective anymore: I used to get 95% open rates on my email newsletter, but now I only get 30%." Maybe your readers are still engaged, but the quality of your data has gotten worse? (For example, maybe more email clients are blocking tracking pixels)
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