In an interview, @richardbranson shared how he evaluates new ideas:
“When we start a business from scratch, we put our toe in the water. If the water doesn't feel too cold, then we start building it slowly. But if it doesn't feel right, we knock it on the head pretty quickly.”
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And that is also the one thing we're taught not to do. Most instances of sunk cost fallacy in my life came from being taught to "stick with it even when it doesn't feel right" and the concept of "getting out" being equated to failure. It took some introspection to overcome this.
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Yup. I think being able to “quit fast” is an underrated ability.
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And also the ability to quickly launch and have something ready which is "test-able" is a key! Market research can only tell you so much.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Do things feel right even if you are having trouble making it work? Speaking from personal experience, when I don't have much knowledge about something, I tend to stick to it a bit longer so I can "check the water's temperature". Only then I know if it is a go or no go.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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building
- If it feels right, keep going!
- Doesn't feel right? Get out quick. 