I’m still not convinced that entrepreneurs should be looking for a “niche” market. Whether or not a market is “niche” isn’t a distinguishing factor for success. What matters more: “How much money is being spent in this market?”
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Another good filter could be: “How many folks are actively looking for a solution?” This approach can work, but can also produce false-positives (because there’s no proof that people will pay).
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The definition of “niche” is: “relating to products, services, or interests that appeal to a small, specialized section of the population.” Here’s my concern: just because it’s small (or specialized) doesn’t mean it’s profitable. Niches ≠ Riches
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When you’re looking for a market, whether something is small (or specialized) doesn’t matter as much as “is there a sizable group here who are actively spending money to make their lives better.”
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W odpowiedzi do @mijustin
I agree that it's important not to pick too small of a niche. But I think one of our super powers as bootstrappers is that we _can_ just serve one subset of a market and do it really well. Google can't build a great hosting solution just for WordPress but
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Yes! The caveat is that targeting a subset isn’t enough on its own. This is why I’m thinking it’s better to look for evidence of active commerce, rather than hunt for a niche. (A niche can be a helpful foothold for marketing though.)
Wydaje się, że ładowanie zajmuje dużo czasu.
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