I’m still not convinced that entrepreneurs should be looking for a “niche” market. Whether or not a market is “niche” isn’t a distinguishing factor for success. What matters more: “How much money is being spent in this market?”
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“Most innovation comes where money is already flowing. Same stuff, just done better.”https://www.saastr.com/about-70-of-saas-unicorns-are-new-versions-of-existing-categories-of-software/ …
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I think specialized is more important than small. E.g., Proposal software for freelancers is niche, but the market is big. But you can channel your marketing towards a specific group and shape your product experience to best fit them vs. anyone who does proposals.
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Yup, I agree that having a specific group to target in the beginning is helpful (especially for finding marketing channels). The caveat is that (no matter how specialized you go) you need to find enough buyers.
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What are your thoughts on the ‘[common, valuable solution] for [specific industry]’ model (something like project management for video production companies)? Seems like a way for bootstrappers to differentiate because they don’t have to grow as fast or as large.
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I agree that it's important not to pick too small of a niche. But I think one of our super powers as bootstrappers is that we _can_ just serve one subset of a market and do it really well. Google can't build a great hosting solution just for WordPress but
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Yes! The caveat is that targeting a subset isn’t enough on its own. This is why I’m thinking it’s better to look for evidence of active commerce, rather than hunt for a niche. (A niche can be a helpful foothold for marketing though.)
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I like focusing on a niche that's small, as long as there's a path to expanding that niche
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Yes, a niche is helpful for gaining a foothold (especially when looking for good marketing channels). The caveat is that (no matter which approach you take) you need to find a market with enough buyers.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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