I’m still not convinced that entrepreneurs should be looking for a “niche” market. Whether or not a market is “niche” isn’t a distinguishing factor for success. What matters more: “How much money is being spent in this market?”
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The definition of “niche” is: “relating to products, services, or interests that appeal to a small, specialized section of the population.” Here’s my concern: just because it’s small (or specialized) doesn’t mean it’s profitable. Niches ≠ Riches
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When you’re looking for a market, whether something is small (or specialized) doesn’t matter as much as “is there a sizable group here who are actively spending money to make their lives better.”
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“Most innovation comes where money is already flowing. Same stuff, just done better.”https://www.saastr.com/about-70-of-saas-unicorns-are-new-versions-of-existing-categories-of-software/ …
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