The "conventional capitalist" in me knows that "if your business isn't growing, it's dying." BUT... The burgeoning ecologist in me knows that our planet can't sustain perpetual economic growth.
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"To succeed is to destroy ourselves. To fail is to destroy ourselves. That is the bind we have created." –
@GeorgeMonbiot https://www.theguardian.com/commentisfree/2014/may/27/if-we-cant-change-economic-system-our-number-is-up …pic.twitter.com/jWWqdUGwCz
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A remember
@PaulHawken having a brighter take when I read "The Ecology of Commerce" years ago while I was taking my undergrad. I should read it again. https://www.amazon.com/Ecology-Commerce-Revised-Declaration-Sustainability-ebook/dp/B00B72CG5C …Pokaż ten wątek -
Pragmatically, true human sustainability on the planet isn't realistic. "We have to accept that fact and not delude ourselves into thinking something is sustainable. Then you can try to achieve a situation where you’re causing the least amount of harm possible." – Yvon Chouinardpic.twitter.com/Gb2e7wS9gW
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Maybe this is all we can do. "Cause the least amount of harm possible."
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There are some folks saying that businesses don't need to grow, that they can get to "enough" and just coast. But, I can't see how that works practically.
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In practice, your company will need revenue growth just to keep pace with: - Increase in business costs (2% each year is pretty conservative) - Increase in cost-of-living costs (currently 2%-3%) for employees If costs go up by 2%/year, revenue also needs to increase by 2%/yearpic.twitter.com/SWgDwOI1HX
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So, if you were making $150k in 2015, you'll need to earn $15,000 more in 2020 just to keep pace with inflation.
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As
@beberlei is pointing out: keeping up with inflation wouldn't increase your business' consumption. Theoretically, your consumption would stay the same; only the price of that consumption would go up.https://twitter.com/beberlei/status/1187945852146536448 …Pokaż ten wątek -
There are more factors that influence a business than just inflation: the labor market, the cost of goods, the cost of energy, competition, the cost to acquire a customer. If any of those costs go up, you'll need to bring in more revenue, and likely increase your consumption.
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The other challenge: it's hard to stop a successful company from growing! "Now the bad news. Let's say all of this works: you create this little company and it's making $30k a month in profit. What happens next? It keeps growing that's what it does."pic.twitter.com/FDA7w0Heov
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This article succinctly describes a lot of my scepticism about "technology saving us" from a climate change crisis. http://theconversation.com/techno-fix-futures-will-only-accelerate-climate-chaos-dont-believe-the-hype-125678 …pic.twitter.com/KAp7nQBHlj
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