If folks aren’t already buying what you’re thinking of selling, don’t start that business!
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Apple has consistently followed this approach. They didn’t make the first: - PC - Laptop - MP3 player - Smart phone They saw the existing demand, and built on it.
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This approach isn’t just for bootstrappers. Tesla, Microsoft, Apple, and Amazon all entered existing categories where folks were already spending money. They rode a rising tide; they didn’t create the wave.
pic.twitter.com/18MwF2i5V4
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Good point by Arvid: There are other indicators that can show you whether a market is worth pursuing. (However, existing purchasing behavior is probably the safest.)https://twitter.com/arvidkahl/status/1187230537854967808?s=21 …
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BTW – you’re free to do whatever you want. If you want to start a business based on your gut, go ahead!
But if you want to reduce your risk, look for existing demand in your segment (or in a parallel category).Pokaż ten wątek -
Even with good principles, there are no guarantees! In surfing, you paddle out hoping to catch a good wave. Knowing which wave to catch helps. Being in the right place helps. Having the right skills helps. But even then, there are no guarantees you’ll ride that wave in.pic.twitter.com/OvnmPmqp9K
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“Customers should already know they have the problem you think they have, and be attempting to solve it.” –
@patio11Pokaż ten wątek
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