Podcasts already have distribution (RSS to Apple Podcasts, Spotify, Google Podcasts). What they don’t have: - easy discoverability - easy amplification - quick consumption Podcasts grow differently than blog and video audiences.https://twitter.com/Patticus/status/1185561722465243136 …
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You can easily link to a podcast, but (unlike video and web articles) they won’t be consumed immediately. On the web, a steady stream of links to your article / video generally increases your audience. But that technique doesn’t help podcasts as much.
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A podcast listener has to cross a greater threshold than someone reading and article (or watching a video). Deciding to listen to a podcast is a commitment; you want to know that it’s going to be worth it.
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It’s possible that podcast discovery will never have as much throughput as discovery on YouTube, Netflix, etc Google search *might* change this, but I’m skeptical. Podcasting is just a slower medium.
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Apps had a single marketplace (the App Store); one place to search for, and discover, new apps. Podcast discovery is spread across multiple directories and apps (Apple Podcasts, Spotify, Google Search, Podchaser, PodHunt, Podyssey).
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Apple Podcasts is probably doing the most for discoverability right now: - editorialized homepage recommendations - algorithm-driven recommendations (“You might also like...”) - podcast charts (based on subscriber momentum) It’s “OK,” but could definitely be improved.pic.twitter.com/LnfgJ5B4Nw
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W odpowiedzi do @mijustin
Honestly I think podcast apps focus too much on discoverability. This is why I use Castro, to manage my queue that I’m barely able to get through, not add more shows. But I do think single episode discoverability/recommendation is more interesting and haven’t seen done yet.
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Right now @podhuntapp is trying to provide that very service!
Wydaje się, że ładowanie zajmuje dużo czasu.
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