Podcasts already have distribution (RSS to Apple Podcasts, Spotify, Google Podcasts). What they don’t have: - easy discoverability - easy amplification - quick consumption Podcasts grow differently than blog and video audiences.https://twitter.com/Patticus/status/1185561722465243136 …
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It’s possible that podcast discovery will never have as much throughput as discovery on YouTube, Netflix, etc Google search *might* change this, but I’m skeptical. Podcasting is just a slower medium.
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Apps had a single marketplace (the App Store); one place to search for, and discover, new apps. Podcast discovery is spread across multiple directories and apps (Apple Podcasts, Spotify, Google Search, Podchaser, PodHunt, Podyssey).
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Apple Podcasts is probably doing the most for discoverability right now: - editorialized homepage recommendations - algorithm-driven recommendations (“You might also like...”) - podcast charts (based on subscriber momentum) It’s “OK,” but could definitely be improved.pic.twitter.com/LnfgJ5B4Nw
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There are little discoverability communities (like
@podysseyapp +@podhuntapp) that have worked well for me (in terms of getting recommendations), but their reach is currently limited. https://podyssey.fm/mijustin pic.twitter.com/QByB5r1ZtL
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Incidentally, this doesn’t just affect small, indie podcasts. On the latest episode of Startup,
@abexlumberg said they had two main challenges: - getting their shoes in front of more people - finding new audiences for their showspic.twitter.com/Gn0WmDa69UPokaż ten wątek -
“Podcasts grow differently than blog and video audiences.” And... maybe this is a good thing?
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Since it’s harder to get listeners, I would assume then that once someone decides to listen to your podcast, you form a deeper connection than a blog post would.
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