You can easily link to a podcast, but (unlike video and web articles) they won’t be consumed immediately. On the web, a steady stream of links to your article / video generally increases your audience. But that technique doesn’t help podcasts as much.
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A podcast listener has to cross a greater threshold than someone reading and article (or watching a video). Deciding to listen to a podcast is a commitment; you want to know that it’s going to be worth it.
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It’s possible that podcast discovery will never have as much throughput as discovery on YouTube, Netflix, etc Google search *might* change this, but I’m skeptical. Podcasting is just a slower medium.
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Apps had a single marketplace (the App Store); one place to search for, and discover, new apps. Podcast discovery is spread across multiple directories and apps (Apple Podcasts, Spotify, Google Search, Podchaser, PodHunt, Podyssey).
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Apple Podcasts is probably doing the most for discoverability right now: - editorialized homepage recommendations - algorithm-driven recommendations (“You might also like...”) - podcast charts (based on subscriber momentum) It’s “OK,” but could definitely be improved.pic.twitter.com/LnfgJ5B4Nw
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There are little discoverability communities (like
@podysseyapp +@podhuntapp) that have worked well for me (in terms of getting recommendations), but their reach is currently limited. https://podyssey.fm/mijustin pic.twitter.com/QByB5r1ZtL
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Incidentally, this doesn’t just affect small, indie podcasts. On the latest episode of Startup,
@abexlumberg said they had two main challenges: - getting their shoes in front of more people - finding new audiences for their showspic.twitter.com/Gn0WmDa69UPokaż ten wątek -
“Podcasts grow differently than blog and video audiences.” And... maybe this is a good thing?
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This is why you need to film your podcast + produce and distribute video clips on social for discoverability. Hard? Yes. That's why no one does it. It's also why you'll win.https://twitter.com/seanwes/status/1184182132320755718 …
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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