I published a newsletter this morning (http://justinjackson.ca/30k ).
I got some interesting responses! Here are my replies to some of the folks who emailed me 
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Here's another question I received: "How much of your growth do you attribute to having built a following beforehand?" It definitely helped in the beginning (for our first ~100 customers), but after that, SEO, content, and affiliates became more important channels.
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Beyond attracting initial customers, building an audience is also helpful because it improves: 1. Your connections: who you know, and who knows you. 2. Your skills: the value you can add to the world.
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