Too many folks build a product, and then shop around for a market that might want it. That’s backwards. Instead, look at what the market is already shopping for and build that.
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Example 1: You see a lot of businesses are googling for “terms of service generator.” You investigate, and notice that there’s no service built specifically for SaaS. In fact, “SaaS ToS generator” is the 2nd most popular search. That might be a good product to build.
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Example 2: You work for an agency. You notice that requests for “accessibility audits” is on the rise. You discover that new legislation requires it. As you work with clients, you learn how to do the audits manually. But it could be automated with software! Build that.
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The key is to respond to demand that’s already being demonstrated in the market. What we don’t want, as entrepreneurs, is to come up with an idea that seems cool but doesn’t naturally attract customers.
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"What are most people doing currently?" is key.
People's current pattern generally determines their direction.
Example: If I've never thought about pair programming, it's unlikely you'll convince me to buy @PairWithTuple. But if I loved Screenhero, you have a chance.
Wydaje się, że ładowanie zajmuje dużo czasu.
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