Two things that drive a successful product: 1. Demand 2. Usage You need both. It’s not enough for them to desire it; they need to use it. It’s also not enough for just a few people to be using it; there needs to a considerable number of prospects who want it.
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I’ve had products where the initial interest was high: - lots of pre-launch buzz - tons of people signing up for the waiting list - a big spike in launch-day sales ...only to find that usage fizzled out after a few weeks. People felt excited, but didn’t act on it long-term.
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On the flip side, I’ve had products where overall interest was low, but there was a small core of dedicated users. Here too the product fizzled, because there wasn’t enough demand to sustain the product. Some users loved it and used it, but there weren’t enough of them.
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There’s a reason there are so many coffee shops: Lots of people want coffee, and will buy a cup every day, consistently. The same has to be true for SaaS: Lots of people have to want your software, be willing to pay for it, and actually show up and use it consistently.
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W odpowiedzi do @mijustin
Noooooooo, "set it and forget SaaS" is a *great* business! Most days I don't use or even think about my WP hosting, podcast hosting (Transistor
), Zapier, Sanebox, Robokiller, New Relic, Uptime Monitoring, Status page, Dunning, etc etc etc.
But I keep paying & am happy to.3 odpowiedzi 0 podanych dalej 12 polubionych -
W odpowiedzi do @tylertringas
Good point. “Usage” still works in the sense that I we’re still using the hosting, zaps, monitoring. If I never set up any zaps though, I’ll cancel my Zapier account. (Or, If zaps are no longer important to me)
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W odpowiedzi do @mijustin
Yea. I may have overreacted
but I think founders waay over-index on ideas that require daily active usage (todos, project mgmt, chat, CRM) when there are so many opportunities in: set it up once and it generates huge value for you basically forever w/o you 'using' it3 odpowiedzi 0 podanych dalej 5 polubionych -
W odpowiedzi do @tylertringas @mijustin
I think Kathy Sierra said it best: the software doesn’t have an intrinsic obligation to be constantly used and engaged with. It only exists so we can spend more time with our friends, our kids, learning our hobbies, enjoying our lives.
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Yup. Totally agree. I'm completely in favor of mindful products that: - let you rest - aren't addictive - decrease anxiety - don't disturb the peace - allow you to be present - improve human relationships - improve mental & physical health - turn off when you've had too much
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