Two things that drive a successful product: 1. Demand 2. Usage You need both. It’s not enough for them to desire it; they need to use it. It’s also not enough for just a few people to be using it; there needs to a considerable number of prospects who want it.
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I’ve had products where the initial interest was high: - lots of pre-launch buzz - tons of people signing up for the waiting list - a big spike in launch-day sales ...only to find that usage fizzled out after a few weeks. People felt excited, but didn’t act on it long-term.
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On the flip side, I’ve had products where overall interest was low, but there was a small core of dedicated users. Here too the product fizzled, because there wasn’t enough demand to sustain the product. Some users loved it and used it, but there weren’t enough of them.
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There’s a reason there are so many coffee shops: Lots of people want coffee, and will buy a cup every day, consistently. The same has to be true for SaaS: Lots of people have to want your software, be willing to pay for it, and actually show up and use it consistently.
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W odpowiedzi do @mijustin
Noooooooo, "set it and forget SaaS" is a *great* business! Most days I don't use or even think about my WP hosting, podcast hosting (Transistor
), Zapier, Sanebox, Robokiller, New Relic, Uptime Monitoring, Status page, Dunning, etc etc etc.
But I keep paying & am happy to.3 odpowiedzi 0 podanych dalej 12 polubionych -
W odpowiedzi do @tylertringas
Good point. “Usage” still works in the sense that I we’re still using the hosting, zaps, monitoring. If I never set up any zaps though, I’ll cancel my Zapier account. (Or, If zaps are no longer important to me)
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W odpowiedzi do @mijustin @tylertringas
Yes, I think it is worthwhile to separate some notion of frequent engagement and "usage". Pager Duty is valuable to me (i.e. I set it up once and it does its job), but I haven't logged into it in probably over 2 years.
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W odpowiedzi do @kirkbyers @tylertringas
Yes, "usage" here is a rough rubric for "getting ongoing value." Think about when the boss is evaluating expenses. What do they say? "Hey Janet, are we still using Pager Duty or can I cancel it?"
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W odpowiedzi do @mijustin @tylertringas
Yes totally agree with your point. A different point is...sometimes business owners what to drive more active engagement in their product even though that is not the core value they are providing.
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For example, the value of Pager Duty (to me) goes down if I have to login more frequently.
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totally. 
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