Two things that drive a successful product: 1. Demand 2. Usage You need both. It’s not enough for them to desire it; they need to use it. It’s also not enough for just a few people to be using it; there needs to a considerable number of prospects who want it.
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On the flip side, I’ve had products where overall interest was low, but there was a small core of dedicated users. Here too the product fizzled, because there wasn’t enough demand to sustain the product. Some users loved it and used it, but there weren’t enough of them.
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There’s a reason there are so many coffee shops: Lots of people want coffee, and will buy a cup every day, consistently. The same has to be true for SaaS: Lots of people have to want your software, be willing to pay for it, and actually show up and use it consistently.
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