I’ve had products where the initial interest was high: - lots of pre-launch buzz - tons of people signing up for the waiting list - a big spike in launch-day sales ...only to find that usage fizzled out after a few weeks. People felt excited, but didn’t act on it long-term.
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On the flip side, I’ve had products where overall interest was low, but there was a small core of dedicated users. Here too the product fizzled, because there wasn’t enough demand to sustain the product. Some users loved it and used it, but there weren’t enough of them.
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There’s a reason there are so many coffee shops: Lots of people want coffee, and will buy a cup every day, consistently. The same has to be true for SaaS: Lots of people have to want your software, be willing to pay for it, and actually show up and use it consistently.
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Yes! Without usage, there are no sales, without sales, there is no product/ market fit.Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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What qualifies as considerable number of prospects who want it?
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It definitely depends on the market, the type of product you’re selling, and the outcome you’re looking for. But, working backwards: If our Visitor to Trial conversion is, say, 5%, and our Trial to Paid conversion is ~10%, that gives us a sense of how many prospects we’ll need
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You don’t need a “considerable” number of prospects. It depends on your ARPU. Sure if you sell podcast hosting at $19/month on average, you need a lot of customers but if you sell something at $100+/month you don’t huge numbers.
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It definitely depends on the market, the type of product you’re selling, and the outcome you’re looking for. I’ve run $100/month+ SaaS businesses as well; we still needed a healthy number of prospects showing up each day.
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Being nitpicky on wording, but I wouldn't say these are drivers of a successful product as much as they are characteristics of a successful product. Drivers to me are things that come before - how you find the demand, how you drive usage.
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Yes. I’ve written about that before:https://justinjackson.ca/build
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Wydaje się, że ładowanie zajmuje dużo czasu.
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