I asked my subscribers: “What books do you recommend often to friends?” One interesting finding: “shareable” books all have a single compelling idea that can be distilled down to a single line. The book itself can be just “OK” as long as it represents an idea worth sharing.
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"I was hoping to learn something new, that I hadn't heard before," is worth noting. Our brains are always seeking out new, novel forms of information. If it feels old, humdrum, or cliché we write it off (and won't share it). Repacking old material won't work.
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(BTW – I disagree with her about StoryBrand. I found it really compelling! I've constantly sharing Donald Miller's ideas with others)
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