I asked my subscribers: “What books do you recommend often to friends?” One interesting finding: “shareable” books all have a single compelling idea that can be distilled down to a single line. The book itself can be just “OK” as long as it represents an idea worth sharing.
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People ask me why I’ve been sharing
@robfitz’s book (The Mom Test) so much. It’s because it represents a single “big idea” that every business person should know: “You can’t trust what customers say they’ll do in the future. You can only trust how they currently do things.”Pokaż ten wątek -
This is fascinating: - "I bought Recursion because
@pjrvs recommended it." - "I recommend Obstacle by@RyanHoliday because it's about overcoming adversity in life and in business." - "I didn't enjoy SB. I was hoping to learn something new, that I hadn't heard before."pic.twitter.com/AhCULcKdhQ
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"I was hoping to learn something new, that I hadn't heard before," is worth noting. Our brains are always seeking out new, novel forms of information. If it feels old, humdrum, or cliché we write it off (and won't share it). Repacking old material won't work.
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(BTW – I disagree with her about StoryBrand. I found it really compelling! I've constantly sharing Donald Miller's ideas with others)
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I think this goes just about everything, especially the brands/products we use. What's the "big idea" that brand stands for: Nike, Apple, come to mind, etc.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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We thrive off the headline. ...for the reason you mentioned.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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