I asked my subscribers: “What books do you recommend often to friends?” One interesting finding: “shareable” books all have a single compelling idea that can be distilled down to a single line. The book itself can be just “OK” as long as it represents an idea worth sharing.
-
-
When folks discover a new, compelling concept in a book, they want to share it with their friends. Even if the rest of the book is just “ok,” the book still represents that “big idea” they want to share.
Pokaż ten wątek -
Books live and die on the “big idea” they represent. “The big idea” is the part folks will share when they’re out for drinks, or having coffee, or chatting in Slack. If that central idea isn’t shareable, the book won’t be recommended.
Pokaż ten wątek -
People ask me why I’ve been sharing
@robfitz’s book (The Mom Test) so much. It’s because it represents a single “big idea” that every business person should know: “You can’t trust what customers say they’ll do in the future. You can only trust how they currently do things.”Pokaż ten wątek -
This is fascinating: - "I bought Recursion because
@pjrvs recommended it." - "I recommend Obstacle by@RyanHoliday because it's about overcoming adversity in life and in business." - "I didn't enjoy SB. I was hoping to learn something new, that I hadn't heard before."pic.twitter.com/AhCULcKdhQ
Pokaż ten wątek -
"I was hoping to learn something new, that I hadn't heard before," is worth noting. Our brains are always seeking out new, novel forms of information. If it feels old, humdrum, or cliché we write it off (and won't share it). Repacking old material won't work.
Pokaż ten wątek -
(BTW – I disagree with her about StoryBrand. I found it really compelling! I've constantly sharing Donald Miller's ideas with others)
Pokaż ten wątek
Koniec rozmowy
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building