Examples:
Atomic Habits by @JamesClear – “Every action you take is a vote for who you are.”
Getting Real by @dhh & @jasonfried – “Build a software business on your terms without taking funding.”
Story Brand by @donaldmiller – “The customer is the hero of the story.”
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When folks discover a new, compelling concept in a book, they want to share it with their friends. Even if the rest of the book is just “ok,” the book still represents that “big idea” they want to share.
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Books live and die on the “big idea” they represent. “The big idea” is the part folks will share when they’re out for drinks, or having coffee, or chatting in Slack. If that central idea isn’t shareable, the book won’t be recommended.
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People ask me why I’ve been sharing
@robfitz’s book (The Mom Test) so much. It’s because it represents a single “big idea” that every business person should know: “You can’t trust what customers say they’ll do in the future. You can only trust how they currently do things.”Pokaż ten wątek -
This is fascinating: - "I bought Recursion because
@pjrvs recommended it." - "I recommend Obstacle by@RyanHoliday because it's about overcoming adversity in life and in business." - "I didn't enjoy SB. I was hoping to learn something new, that I hadn't heard before."pic.twitter.com/AhCULcKdhQ
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"I was hoping to learn something new, that I hadn't heard before," is worth noting. Our brains are always seeking out new, novel forms of information. If it feels old, humdrum, or cliché we write it off (and won't share it). Repacking old material won't work.
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(BTW – I disagree with her about StoryBrand. I found it really compelling! I've constantly sharing Donald Miller's ideas with others)
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A book with a good elevator pitch.
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Don't all good books (which is probably what makes them sharable) come down to a core that can be distilled in one line. If you don't know what the book is 'about' (even if you have your own interpretation) then it's pretty unsatisfying.
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so like Seth’s “Purple Cow”...?
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Wydaje się, że ładowanie zajmuje dużo czasu.
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