@aprildunford articulated this perfectly on @rezzz's podcast recently: https://share.transistor.fm/s/283d9c4f
"The customer tries to figure out what box to put you in; what frame of reference to put you in. And if you don't give them a box they have to make one up."pic.twitter.com/ws3IVAl8ue
Ok. So if I understand you correctly, you're saying that: WTP > size of market? When does the size of the market become a factor? How does it factor in?
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It's just a formula. potential buyers x conversion rate x price. The reason we're talking past each other so much is we're trying to isolate and beat up on a single factor. What matters is a*b*c not a or b or c in isolation.
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I agree with you that it's not just one factor. But sometimes when I tweet, I choose to focus on just one idea. For example, I've been writing about "willingness to pay" for a long time.pic.twitter.com/cpDQerD7gb
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Nathan started an email marketing company in 2013. Wasn't that product category already commoditized by that point?
I'm primarily talking about the category. Is the category growing? Is the category already naturally drawing customers?