In most established product categories (which is where I think bootstrappers should be focusing), customers will naturally move towards the products they want. They don't need much convincing!
So do you agree with April here, or disagree?https://twitter.com/aprildunford/status/1167538777457385472 …
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My take on niches is that it's not the size of the niche it's the prices people are willing to pay. I think April would agree with that, so yes, I agree with her; i.e. the problem with selling software for people that like certain kinds of Ewoks is their WTP is too low.
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OTOH, there are only 6 major oil companies but that's enough to have a $100m business if you solve a fraction of the challenges of deepwater drilling.
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Nathan started an email marketing company in 2013. Wasn't that product category already commoditized by that point?
I'm primarily talking about the category. Is the category growing? Is the category already naturally drawing customers?