Now, think about what it'd be like selling ice cream on the beach during the winter. If you worked really hard, and did a bunch of advertising, maybe you'd get a few sales, but not many. It's hard to push a product that the market doesn't want!
Ok. ConvertKit then.
Nathan started an email marketing company in 2013. Wasn't that product category already commoditized by that point?
I'm primarily talking about the category. Is the category growing? Is the category already naturally drawing customers?
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Email marketing is an insanely huge, fragmented market with almost no barriers to entry or moats. CK can burn through customers *forever* and still have a viable biz. From CK you cannot take away a lesson that it's better to enter existing categories.
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So do you agree with April here, or disagree?https://twitter.com/aprildunford/status/1167538777457385472 …
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