I keep thinking about @asmartbear's ice cream stand metaphor.
If you set up an ice cream stand on a busy beach, on a hot day, you'll easily attract a crowd.
You don't need to work at pushing your product towards the market.
People just show up.
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In most established product categories (which is where I think bootstrappers should be focusing), customers will naturally move towards the products they want. They don't need much convincing!
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The easiest way to test this is to see if people are searching Google (or any search engine) with the intent to buy. When people search "best wordpress hosting" they're indicating they want to buy. They're attracted to the product category already; no need to educate/convince.
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@aprildunford articulated this perfectly on@rezzz's podcast recently: https://share.transistor.fm/s/283d9c4f "The customer tries to figure out what box to put you in; what frame of reference to put you in. And if you don't give them a box they have to make one up."pic.twitter.com/ws3IVAl8uePokaż ten wątek
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