When you target a solid market (with good distribution channels) and give them a product that they're hungry for, you don't have to do much pushing or pulling. Customers just naturally move towards the products they want.
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Now, think about what it'd be like selling ice cream on the beach during the winter. If you worked really hard, and did a bunch of advertising, maybe you'd get a few sales, but not many. It's hard to push a product that the market doesn't want!
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I've experienced this dichotomy personally. In the past, I've run businesses where I was pushing really hard to get sales. It always felt like a grind, like pushing a rock up a hill. In retrospect, I was trying to sell ice cream in the winter.
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In most established product categories (which is where I think bootstrappers should be focusing), customers will naturally move towards the products they want. They don't need much convincing!
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The easiest way to test this is to see if people are searching Google (or any search engine) with the intent to buy. When people search "best wordpress hosting" they're indicating they want to buy. They're attracted to the product category already; no need to educate/convince.
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@aprildunford articulated this perfectly on@rezzz's podcast recently: https://share.transistor.fm/s/283d9c4f "The customer tries to figure out what box to put you in; what frame of reference to put you in. And if you don't give them a box they have to make one up."pic.twitter.com/ws3IVAl8uePokaż ten wątek
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Love this metaphor, and he also frames it in terms of competition. Like he’d still do the ice cream stand even if there were 5 other ones already.
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Yes! Kind of like the podcast hosting (or WordPress hosting!) business.
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Things people want sell better than things people don’t want? Not exactly a new insight.
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You'd be surprised how hard that is to implement in practice.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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