Building a product? I think this pricing strategy, where it’s low enough that it’s a “no-brainer,” is worth considering:https://twitter.com/emilioschepis/status/1162291276114472961 …
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“No-brainer” just indicates that you’re leaving money on the table. Like, they would have paid more, yet one data point is not enough to know because for others $19 might be expensive. To really know, you’d want to understand avg willingness to pay and then price just under that
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I think, especially when you consider LTV, there’s a tipping point where a low-priced “no brainer” makes sense. When customers are evaluating an ongoing subscription, there’s an upper-limit of what they’ll pay.
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