You can't pull the market towards your solution.pic.twitter.com/z96Xg0beJh
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Here's an example of market momentum, and the opportunity within it:
Momentum: more and more folks are starting Shopify stores.
Opportunity: build an app in the Shopify app store in an area that's being underserved.
Actually, just had a bike ride, and I'm revisiting my thinking. 
Maybe it's better to think about the demand for individual product categories.
For example: "From roughly 2007 until 2013, the smartphone market grew at an astonishing pace, posting double-digit growth year after year, even during a global recession." Ref: http://nymag.com/intelligencer/2018/12/global-u-s-growth-in-smartphone-growth-starts-to-decline.html … Consumers demanded smartphones, which brought them to the category.pic.twitter.com/7w2zcHCXCr
There, they were faced with a choice: "Which smartphone do I want to buy?" Here, the marketing, product, and positioning decisions of companies *did* have sway. For example: "If you're this type of person, you'll want an iPhone."pic.twitter.com/28YXNE59qE
Yes. And look for what business poorly solves already: e.g. With spreadsheets.
H/t to @patio11
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