Markets move towards desired solutions naturally. (Like folks lining up for ice cream on a hot summer's day). Our ability to influence the market is much lower than you think. It's better to build your product to conform to the direction the market is moving.
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Before folks start mentioning Steve Jobs and the iPhone ("Steve built a product we didn't even know we needed!") Nope. Steve recognized the market's existing momentum and saw an opportunity. "Everyone has a cell phone." (momentum) "But nobody likes it." (opportunity)pic.twitter.com/SMzNRfDrMC
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Markets move towards solutions on their own; founders can't pull markets over to their solution.
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If you're struggling to gain traction, you likely have a problem in your: - market - product - channels (or all three)
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If you're looking for a product idea, start with the market! Look for existing momentum. Then look for opportunities.
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Here's an example of market momentum, and the opportunity within it:
Momentum: more and more folks are starting Shopify stores.
Opportunity: build an app in the Shopify app store in an area that's being underserved.Pokaż ten wątek -
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Actually, just had a bike ride, and I'm revisiting my thinking.
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Maybe it's better to think about the demand for individual product categories.
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For example: "From roughly 2007 until 2013, the smartphone market grew at an astonishing pace, posting double-digit growth year after year, even during a global recession." Ref: http://nymag.com/intelligencer/2018/12/global-u-s-growth-in-smartphone-growth-starts-to-decline.html … Consumers demanded smartphones, which brought them to the category.pic.twitter.com/7w2zcHCXCr
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There, they were faced with a choice: "Which smartphone do I want to buy?" Here, the marketing, product, and positioning decisions of companies *did* have sway. For example: "If you're this type of person, you'll want an iPhone."pic.twitter.com/28YXNE59qE
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