Product people: you're not looking for "good ideas." You're looking for a market that's hungry for a solution.
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We get a "good idea for a product" in a fit of inspiration. (For me, it often happens at night) The problem is (most of the time) these ideas are disconnected from any sort of market demand. It's just something you made up.
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If you listen to founder stories, you'll see a common thread: they encountered a market that was hungry for a solution. They discover this a variety of ways: - they had the problem themselves - they were serving clients that had the problem - they had peers that had the problem
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Justin Jackson podał/a dalej Samir
Often, folks who are pursuing "a bad idea" haven't had any meaningful interaction with their target market.https://twitter.com/realsamzer/status/1160577307804782592 …
Justin Jackson dodał/a,
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Instead of blindly pursuing "an idea for a business," we should be following
@robfitz's advice: - Ask your target market how they're currently solving the problem. (You'll discover if they have the problem at all!) - Ask if they've ever looked for an alternative.2 odpowiedzi 2 podane dalej 38 polubionychPokaż ten wątek -
Many product ideas are attractive because they seem like an improvement on the status quo. But they’re missing a crucial ingredient: there’s no demand for them. Just because there’s a “better way” doesn’t mean people will want it.
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W odpowiedzi do @mijustin
^THIS is exactly my current concern. But Transistor is similar, right? You saw competition that lacking in areas you felt you could bring improvement to?
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What we saw with Transistor was: - an existing strong market with good channels - growing demand for podcast hosting It was only after we saw the demand that we started thinking about differentiation.
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W odpowiedzi do @mijustin
A couple markets I want to get into are very established with older, slow competitors. I’m not sure you’ve mentioned on the podcast the % of new podcasters vs. Established that are moving to you. Would love to know and the churn split out too
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