Product people: you're not looking for "good ideas." You're looking for a market that's hungry for a solution.
Agreed. It's tricky!
However, some of those "boring markets where demand seems to be adequately solved" still have plenty of opportunities. 
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Totally. And often the discover process for those comes in the form of, “Hey, I have a good idea!”
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building
I'm talking about the ideas that just "came to mind," but aren't grounded in market demand.
Often they take the form of:
- "Technically, this can be improved!"
- "Look at how inefficient this is."
- "I could design this better."