Product people: you're not looking for "good ideas." You're looking for a market that's hungry for a solution.
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If you listen to founder stories, you'll see a common thread: they encountered a market that was hungry for a solution. They discover this a variety of ways: - they had the problem themselves - they were serving clients that had the problem - they had peers that had the problem
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Often, folks who are pursuing "a bad idea" haven't had any meaningful interaction with their target market.https://twitter.com/realsamzer/status/1160577307804782592 …
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Instead of blindly pursuing "an idea for a business," we should be following
@robfitz's advice: - Ask your target market how they're currently solving the problem. (You'll discover if they have the problem at all!) - Ask if they've ever looked for an alternative.Pokaż ten wątek -
Many product ideas are attractive because they seem like an improvement on the status quo. But they’re missing a crucial ingredient: there’s no demand for them. Just because there’s a “better way” doesn’t mean people will want it.
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That’s why understanding the demand-side of innovation is so important. The JTBD is focused on what JOB does the consumer has and building requirement for the innovatoons. Supply-Side Innovation (The product or solution side) is only half of the equation - you need both.
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