We get a "good idea for a product" in a fit of inspiration. (For me, it often happens at night) The problem is (most of the time) these ideas are disconnected from any sort of market demand. It's just something you made up.
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If you listen to founder stories, you'll see a common thread: they encountered a market that was hungry for a solution. They discover this a variety of ways: - they had the problem themselves - they were serving clients that had the problem - they had peers that had the problem
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Often, folks who are pursuing "a bad idea" haven't had any meaningful interaction with their target market.https://twitter.com/realsamzer/status/1160577307804782592 …
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Instead of blindly pursuing "an idea for a business," we should be following
@robfitz's advice: - Ask your target market how they're currently solving the problem. (You'll discover if they have the problem at all!) - Ask if they've ever looked for an alternative.Pokaż ten wątek -
Many product ideas are attractive because they seem like an improvement on the status quo. But they’re missing a crucial ingredient: there’s no demand for them. Just because there’s a “better way” doesn’t mean people will want it.
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Agreed. So many people "want to do a startup" so they rack their brain for a viable idea (I was one of them once). Now I tell people that if they want to build something people want, get exposed to new environments so you can experience new problems. Explore + find real pains.
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100% agree. Looking into areas where your peers or friends complain about real, existing pain is where the true problems/product opportunities lie. Do you have a go-to question you use to explore those?
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Not sure I get the distinction. By definition, a “good idea” == a solution for a hungry market, right? Maybe it’s that founders commonly misunderstand what constitutes a good idea?
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"Hey, I have this idea for a new startup."
I'm talking about the ideas that just "came to mind," but aren't grounded in market demand.
Often they take the form of:
- "Technically, this can be improved!"
- "Look at how inefficient this is."
- "I could design this better." - Pokaż odpowiedzi
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Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
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