“How disappointed would you be if you could no longer use this product?” Startup folks use this question to determine if their product (or a competitor!) has product-market fit. If 40% or more reply that they’d be “very disappointed,” you’re thought to have product-market fit.
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First, there are some products, like Slack, that generally make people weary. Many would likely be “relieved” if they could no longer use Slack. BUT, regardless, they will continue to use Slack because it’s entrenched in their company culture and processes.
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There are many products that folks will continue to use (for a long time!) but wouldn’t be “very disappointed” if it went away.
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The product-market fit survey asks customers to guess about their future feelings. But... humans are generally bad at forecasting their future behavior. They might say “I’d be disappointed if this went away,” only to find (in the future!) it doesn’t bug them that much!
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