If it's a genuine need, there should be evidence of a current behavior: "I use Excel all the time for this." (Airtable comes in and capitalizes on the existing behavior) "I just BCC hundreds of people." (Mailchimp makes this existing behavior easier and better)
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If there's no market momentum in the direction you're headed, it means there is no demand.
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Another way to think of market demand: It’s the wind in your sails. You can build the ship (your product) but without the wind (market demand) you won’t go anywhere. The strength of the wind will determine how fast you’ll go.

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Folks keep mentioning “the iPhone” as an example of product that didn’t have preexisting demand. A pocket computer that allows you to have all your music, play games, browse the web, AND MAKE PHONE CALLS?!? The market demand was visible previously with GameBoy, BlackBerry, iPod
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Bottled water?!
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You don't think there was already evidence that people were paying for water, before bottled water? Lots of evidence (water cooler, filtered water).
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Ah, then I guess I'm fucked ;) https://speakhq.co
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Lots of evidence for current behaviour around this: - Product demo videos - Animated demonstrations - Slideshows
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Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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I think what often gets passed as creating a need is better understood as re-articulating a need. People usually have solutions to problems already, so you need to show them how a different solution can address it better. It feels like creation but it’s more like translation.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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