Want to know how to stand out in 2019?
Don't use chatbots.
People are continuously surprised that I personally answer live chats on @TransistorFM, and replies to my email newsletter.pic.twitter.com/LEBIzk6wKi
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When's the last time you heard someone say "I had a delightful conversation with a chatbot?" Even when they're "done well," chatbots don't generate word of mouth for your product (which is what you want, especially early on).
Customer support is nearly always the best choice for the first hire. Especially in a bootstrap situation.
A better phrase (subjectively speaking) used in various companies I'm involved in is "Customer Success"; a watered-down version might be "Customer Experience" ie. focus on the what the customer needs (success!), not what your organization needs to do for the customer (support)
customer support += bug reporting + customer development
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